Thought leadership content tips for B2B marketing campaigns
Tips from New Statesman Media Group’s tech-driven content marketing solution Lead Monitor on how to produce effective thought leadership for…
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Quintopoly? Five tech companies now earn 46% of global ad revenues as news media left behind
Five tech companies today account for nearly half of the world’s advertising revenue, a report has found. Google, Facebook, Alibaba,…
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Selling renewable energy to business: Marketing Maestro Zoisa North Bond
Octopus Energy has an enviable brand when it comes to selling consumer energy – but also has a fast-growing B2B…
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Google delays death of third-party cookies to end of 2023
Google has delayed the death of third-party cookies to the end of 2023, saying “more time is needed across the…
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Virtual reality and marketing: How brands are using latest tech to engage consumers
Phillip Othen takes a closer look at virtual reality marketing. This article was produced in association the New Statesman Media…
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Kantar brand expert Adele Joliffe on why news media is ‘incredibly important’ to marketers
Head of brand consultants at Kantar Adele Joliffe answers Press Gazette’s questions about marketing and the news industry. This is…
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Ad boycott campaign ramps up as opinion-led GB News launches with scepticism of lockdown and taking the knee
GB News launched its opinion-led take on broadcast news and a new website on Sunday, prompting a campaign group to…
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Content marketing and lead generation driven by AI: Lead Monitor
*Partner content Content marketing and lead generation tool Lead Monitor was launched in 2020 by New Statesman Media Group (publisher…
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