Death of cookies could be bad news for clickbait ‘made for advertising’ sites
Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers in the future, especially as…
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How publishers can become kings of the cookie-less future in advertising
Partner Content*: As publishers prepare for the end of cookies, Press Gazette takes a closer look at website personalisation tips…
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Reader comments, Google ad-blocking and the moderation dilemma for publishers
Google’s recent move to block advertising over reader comments below a Mail Online column should sound a warning to publishers.…
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What publishers need to do now to protect online advertising revenue
Partner content* While subscriptions are the hot revenue trend in digital news media, advertising remains by far the most important…
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GB News ad boycott latest: Sainsbury’s latest to end campaign + full list of brands taking part includes Ikea, Kopparberg and Vodafone
Update 9 August: Sainsbury’s is the latest brand to respond to campaigners targeting it for advertising on GB News. Following…
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Google blocks ads on Piers Morgan’s Mail Online Simone Biles column over ‘racist comments’
Google has said it blocked advertising on a Piers Morgan Mail Online column slamming US gymnast Simone Biles for quitting…
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‘You cannot solely rely on a large audience’: Why Forbes believes readers will pay to wear its brand
Forbes this week became the latest big-name publisher to launch its own online store selling branded clothing and accessories. The…
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Online national newsbrands and consumer mags expected to recoup 2020 ad spend losses this year
The impact of the UK’s strict third lockdown on newsbrands is reflected in new figures showing ad spend declined by…
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