Financial Times CEO: Publishers don’t have to choose between ads and subscriptions – they can have both
Financial Times chief executive John Ridding has said news publishers “can have your cake and eat it” but only if…
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Data ethics and marketing: Why it pays to be transparent with readers
Data is the most valuable asset when it comes to marketing – and the ethics around how that information is…
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Magazine publisher Future backs Google despite ban on ‘alternative identifiers’ post cookies
Magazine giant Future has said it supports Google as the search giant announced plans to ban ‘alternative identifiers’ as well…
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Google ‘sweetheart’ deal with News Corp helps both avoid regulation, say marketers
Marketers for an Open Web legal adviser Tim Cowen condemns ‘sweetheart’ deal between News Corp and Google. While Facebook was…
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How artificial intelligence is changing marketing
Using artificial intelligence (AI) in either B2C or B2B marketing campaigns seems contradictory. A machine making intelligent choices rather than…
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Marketing Maestro Timothy Armoo: ‘I invested time on LinkedIn and it’s had tangible impact’
Timothy Armoo, is the 25-year-old CEO and co-founder of Fanbytes, a marketing agency that uses social media to help brands connect…
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Interview: Guido Fawkes and MessageSpace owner Paul Staines on how political ads bounced back despite Covid-19
Throughout Westminster and Fleet Street, Paul Staines is known as the fearsome, merciless editor/owner of right-leaning political news website Guido…
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Affiliate marketing: How publishers have made money from pandemic online shopping boom
Online retailers haven’t been the only businesses helped by a lockdown-fuelled boom in online shopping – publishers have also benefited.…
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