Microsoft VP: ‘Remember, we are all consumers’
Mark Richardson, Regional VP and General Manager, Microsoft Advertising talks modern marketing.
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Ads & Marketing
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Ads & Marketing
Research reveals most effective paywall marketing messages for news sites
The academics tested four different pitches to readers to see which, if any, convinced them to pay.
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ExchangeWire CEO: ‘Marketing content has to be authentic’
We talk to co-founder & CEO Rachel Smith about modern marketing.
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Partner content
How video ads went from disaster to top revenue stream for travel blogging network
How BoardingArea CEO Randy Peterson learned to love video advertising.
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Hootsuite head: ‘Thomas Edison would have been an awesome social media marketer’
Billy Jones joins us for an in depth chat about social media and more.
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Google traffic worth less than £75m per year to UK publishers says NMA
Publishers and platforms disagree over how much they each benefit from each other.
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Contagious co-founder: ‘Social media is owned by users, not marketers’
We talk to Paul Kemp-Robertson, Chief Brand Officer of the creative intelligence firm.
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UK ad spend in news steady in 2022 but decline forecast for 2023-24
AA/WARC data reveals overall UK ad spend grew in 2022 although spending on news fell slightly.
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