Professor of Marketing at Henley: ‘Combine disciplined thinking with creativity’
Professor of Marketing interview: We speak to Adrian Palmer from Henley Business School at Reading University in the latest of…
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The marketing view: The importance of technology
According to US business review Insider Intelligence, marketing tech spending is set to grow by 14.3% this year and surpass…
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Adtech monopoly legal action versus Google could reap UK publishers £7bn
A European law firm has announced plans to file a €25bn (£22bn) adtech lawsuit against Google on behalf of news…
ByHubSpot CMO interview: ‘Google, YouTube, Facebook and TikTok are key channels’
HubSpot CMO interview: We speak to Kipp Bodnar from the CRM software giants in the latest of Press Gazette’s Marketing…
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Branded communities: Experts on taking those first steps
Communities make sense. They are the bedrock of societal evolution, where like-minded individuals gather to share a common interest or…
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Chip CMO interview: ‘AI is the future of marketing’
Chip CMO interview: We speak to Alex Latham from the investment and savings app in the latest of Press Gazette’s…
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GumGum CMO interview: ‘Prioritise people over platforms’
GumGum CMO interview: GumGum are contextual advertisers and we spoke to their Global Chief Marketing Officer, Erin McCallion, in the…
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Branded podcasts: How marketers can cash in on the audio publishing boom
The last year has seen a surge in the popularity and profitability of publisher podcasts and brands are keen to…
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