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May 6, 2022updated 16 Nov 2022 6:12pm

How to unlock millions in ‘smart’ digital revenue from smallest print advertisers

By Freddy Mayhew

Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”, a service that provides an automated print to digital advertising service.

Swiss publisher Somedia’s chief executive, Thomas Kundert, said Smart Ads would grow ad revenues by more than £100,000 in 2022 with more titles of the news group yet to sign up.

He said he plans to expand Smart Ads across the group’s portfolio of 18 regional weekly and daily titles, which have a total circulation of around 290,000 copies per issue.

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