Fighting for quality news media in the digital age.

  1. Ads & Marketing
April 23, 2024

‘Anti-trans narratives’ see Unherd put on advertising blacklist

Unherd's CEO says the Global Disinformation Index should lose government funding.

By Dominic Ponsford

Comment-based current affairs website Unherd has found itself boycotted by many online advertisers after publishing three articles seen as containing “anti-trans narratives”.

It has been placed on the Dynamic Exclusion List operated by UK-based non-profit company the Global Disinformation Index (GDI) which provides data for online advertisers about websites it considers to be unsafe for brands to appear on.

Unherd chief executive and editor-in-chief Freddie Sayers is concerned that the GDI previously received UK government funding. And he wants advertisers, who pay for GDI data, to stop using a service which he sees as a threat to freedom of expression.

You've reached your limit of free articles

Please register now to continue reading

Already registered? Log in here
Websites in our network