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August 27, 2008

Marketing magazine reveals new look

By Rachael Gallagher

Marketing's new look

Haymarket’s weekly trade magazine for the marketing industry has had a redesign with a new look website due later this year.

Marketing, which has a circulation of 42,372, has been given a ‘fresh’new look and been organised to make it easier for the readers to navigate.

Editor Lucy Barrett said: ‘Trade press aren’t always the most glamorous [magazines] but we’ve tried to make it look really good so it’s pleasing on the eye. We’ve bought in new fonts and there is a lot clearer signposting in the magazine and the sections are a lot more clearly marked.”

New features include a weekly two-page profile of a leader in the world of marketing – starting this week with Mark Simpson, director of communications for Ford of Europe.

The magazine, which was founded in 1931, has also introduced a feature called “Me & My Mentor”, in which senior marketing people look back at a person who was a big influence earlier on in their career.

To increase the magazine’s online focus the back page is now a regular online feature called “Who does Google Think You Are?”.

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Marketing magazine has merged its direct marketing and digital marketing sections in reflection of the changes in the marketing industry and the two sectors moving closer together.

A redesign of the magazine’s website will follow later this year.

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