First we had Buzz – perfume by The Sun. Now we have The Look Shoe – which is, errrâ€¦, a range of shoes from Look magazine.
The IPC Media shopping weekly is getting in on the act after cutting a deal with retailer Office to sell their ‘luxe suede ruffle fronted’shoes from its high street stores.
The Look Shoe, which will launch later this week at a London Fashion Week event, comes in three colours – bronze, red and black – and is a snip at be £88 a pair.
Press Gazette’s prediction for the next week’s top marketing spin-off: merkins from The Economist.