Lesbian mag bids to improve gay women's image

Lesbian lifestyle magazine Diva has launched a campaign to improve the image of gay women in the media, writes Ruth Addicott.

The campaign coincides with the title’s 100th issue and is expected to address the image of lesbians in mainstream advertising, as well as look at branding and PR.

Diva is hoping to increase the coverage of lesbian issues – which it claims are often ignored in favour of those relating to gay men. Backed by an advertising campaign, it also hopes the move will help to convince more household names to advertise in the gay press without the fear of alienating their core readers.

The September souvenir issue carries the cover line “Dykes get a marketing makeover” and a series of fashion designers have been signed up to highlight how “feminine” lesbians are often overlooked.

The campaign follows the appointment of new editor Jane Czyzselska, who took over in May.

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