Leeds-based investigative news website set up to target working class millennials outside 'London bubble' marks a year of publishing - Press Gazette

Leeds-based investigative news website set up to target working class millennials outside 'London bubble' marks a year of publishing

The founder of a Leeds-based investigative news website for working-class millennials and people outside the “London bubble” says she made a conscious choice not to try and make a “big profit” from it.

“We’re not trying to be millionaires,” Robyn Vinter, editor of The Overtake, tells Press Gazette. “We’re trying to do investigative journalism, and you can’t really do both, I don’t think.”

Vinter (pictured top, bottom right) moved from Leeds to London after finishing university to pursue a journalism career, writing for the i, Buzzfeed UK and the Guardian.

During this time she says she found the things her friends and family were talking about back home in Leeds were not being covered by journalists in the “London bubble”.

It was then she had the idea for a “credible investigative news website, but for millennials”.

“I know there’s a lot of really good stuff out there at the moment, especially Buzzfeed covers that ground really well, but I wanted to focus a little bit more on working class millennials and people who are a bit outside the London bubble,” she says.

“I find quite often that the things my friends were talking about when I’d go back home to Leeds were things that we really in the media should have been covering and we weren’t.

“And it was just because they were issues that didn’t really affect people that lived in London that much or, if they affected people who lived in London, they didn’t affect the kind of people who work in the media.”

After moving back to Leeds in 2016, Vinter launched The Overtake on 13 October last year. She says the site now gets up to about 50,000 unique visitors each week.

Although Vinter says she was warned against publishing long reads on the website because “they said young people don’t read long reads”, she says she found the opposite was true

“When we look at the data the people aged 18 to 24 spend the longest on each page and are more likely to read the whole thing.”

She adds: “I think the perception that young people don’t want to read long reads comes from [the fact] very few people are writing long reads for young people.”

One of the issues that made Vinter believe there was a need for the site was the housing crisis and how it affects young people, with some not being able to move out of their parents’ homes until they are in their 30s.

Other stories have focused on pay and inequality. Vinter was also one of many journalists working alongside the Bureau of Investigative Journalism on its work looking into domestic violence refuges across the UK.

Vinter was shortlisted for her work building up the site for the Digital Innovation at the Society of Editors Press Awards in spring.

Money is still the biggest concern – though Vinter says : “I knew going in this wasn’t going to be rolling in money”.

Funding has come from advertising on the site, sponsored content – for which Vinter pays the writer 50 per cent of the commission – grants and donations from supporters.

Although The Overtake was set up as a limited company, it is being run as a non-profit and may soon be converted into a Community Interest Company, says Vinter.

“There are ways that we could make a big profit out of this and we don’t want to do it like that. We don’t want to plaster ads all over the site. We don’t want to have people working for free with no hope of getting paid.

“Now there are so many people who are desperate to get into journalism that you wouldn’t have to pay freelancers if you didn’t want to. Even some quite experienced journalists will sometimes write for free.

“But it’s just not a good thing to do to people. It doesn’t feel right for our organisation as well.”

Vinter adds that companies have offered her “shady” deals to write about them and that she had resisted the pull of clickbait to benefit from social media traffic.

Costs are kept low by renting an office from a non-profit organisation, although the team were forced to raise funds from supporters when their previous office was without drinkable tap water.

Vinter herself does not yet take a wage from the website – although she hopes to be able to in the New Year – and still works as a freelance journalist alongside teaching at York St John University to get by.

From an editorial team of four who work part-time, two are about to start being paid as apprentice journalists while they undergo the NCTJ diploma at Sheffield College. The other two are not paid a wage.

Freelances are paid £50 per article and around 20 people come into the office for free as work experience, mostly for one day a week each.

Vinter says: “I started taking work experience people because I know how hard it is to get journalism experience in the north.

“I know this industry has such a big problem with unpaid internships so initially I said 15 days and no more, that’s it. Then one guy did his 15 days and said ‘please can I stay longer because this is all I look forward to all week’.

“I think because I’m not being paid at the moment I don’t feel like it’s exploitative – it’s not like I’m making a massive profit out of them.”

In the next few months The Overtake is set to launch a number of podcasts ranging from investigative works to chattier, more light-hearted series.

Vinter hopes the site can work with more charities and organisations this year, become more sustainable day-to-day, and start to receive more recognition for its investigations.

She says: “Luckily now because we’ve got a really solid team and we’re all really driven and we’re all really passionate about what we’re doing it makes things a little bit easier, but it is hard…

“It feels sustainable, everything’s going in the right direction, but you can still have days where you feel like things aren’t really going to plan. Fewer days like that would be really good.”


2 thoughts on “Leeds-based investigative news website set up to target working class millennials outside 'London bubble' marks a year of publishing”

  1. “Freelances are paid £50 per article and around 20 people come into the office for free as work experience, mostly for one day a week each.”

    You neither have a business or a future. Leave now taking what office supplies you can get away with.

    1. You identify the clear issue with this, but this is the point. There is very little non-local paper journalism outside London – be that national interest or trade titles. Crawley, Bristol a bit, maybe Manchester for the BBC, but that is it. The industry is far too lopsided to London and given London housing, it is highly unrealistic for most normal journalists to own a home there. As such you have to leave the industry and move outside to a job in PR or corporate comms or similar, or commute for a long time back to London – doable but not always pleasant and expensive. The idea that new website comes along and tries to buck this and give people who can write and do journalism a platform to do so in Leeds (or anywhere) is to be commended and the fact it is not earning megabucks straight away is hardly fair criticism. Very few businesses launch and are instantly profitable. Sadly, the need for instant finance may well undo this venture, but really the media world should look at this as a chance to break the London monopoly and help broaden the breadth of media coverage in the UK, both geographically and demographically .

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