ITV’s tumbling share price has made it a potential target for a £3bn private equity buyout, according to the Observer.

Three firms are reported to be doing the sums and considering a bid, after shares in the broadcaster closed on Friday at a near all-time low.

Apax is one of the names reported to be circling around ITV. The private equity house recently fronted a joint bid with GMG for Emap’s B2B assets, which will be put to a shareholder vote later this month.