ITV and Osborne praised for election night coverage but BBC wins the ratings battle - Press Gazette

ITV and Osborne praised for election night coverage but BBC wins the ratings battle

ITV has won plaudits for its election night coverage, which included analysis from Evening Standard editor George Osborne, despite losing the battle for viewers to the BBC.

The BBC claimed the most viewers for its election night coverage, once again led by David Dimbleby, with an average of 4.4m viewers and a 39 per cent audience share between 10pm and 2am.

ITV’s said its coverage was seen by an average of 1.1m viewers in the same time slot, a share of 9 per cent of the audience, while Channel 4’s Alternative Election Night, led by Jeremy Paxman, rated 582,000 viewers and an audience share of 5 per cent.

Despite its relatively small audience share, ITV was broadly praised by viewers on Twitter, including a number of journalists, and critics.

In a review of results coverage, the Evening Standard’s Nick Curtis said: “The battle for the best overnight coverage of election night among the major broadcasters was rather surprisingly won by ITV.”

Press Gazette understands Tom Bradby, who led ITV’s coverage, did not have a single break across eight hours of results coverage. Curtis  described him as having a “preternatural springiness”.

He added of the programme: “Bradby seemed to get the most interesting collections of newspaper columnists and former special advisers and spin doctors.

“On a night when talking heads were shuttling from studio to studio and TV channel to radio station, he often seemed to get them early, when they were still fresh…”

Standard editor Osborne had been due to leave at 3am to go and edit the paper but stayed until the very end at 6am, Press Gazette understands.

ITV News national editor Allegra Stratton, who gave birth three weeks ago, had scheduled breaks with her baby daughter while working.

The broadcaster’s line up of Osborne and former Labour Shadow Chancellor Ed Balls received particular praise.

Guardian political sketch writer John Crace said Osborne had a “definite sparkle in his eye” as a studio guest.

On Twitter, Newsweek managing editor John Crowley said: “What a coup from ITV to bag George [Osborne].”

Times deputy political editor Sam Coates said: “The @George_Osborne analysis on ITV superb. The double act with @edballs is first class. Well done @itvnews.” editor Ian Dunt said: “Hard to overstate what a good job Osborne is doing on ITV tonight.”

Buzzfeed political editor Jim Waterson said: “George Osborne on ITV reading out texts on where Tories are in trouble is both a) ahead of the game, b) doing political journalism on easy.”

Sunday Times home affairs correspondent Tom Harper said: “Osborne electrifying on ITV, No holds barred.”

Christian Guy – Formerly David Cameron’s Special Adviser on poverty in 10 Downing St, said: “ITV has won this election. Balls and Osborne on a different level. They’re just texting their mates. Top work. #GE17.”

Jonathan Haynes, Guardian technology editor, said: “ITV is totally bossing the TV coverage.”




Press Gazette's must-read weekly newsletter featuring interviews, data, insight and investigations.