The Huffington Post’s international editor, Nicholas Sabloff, has shared a day in his working life overseeing 14 international websites.
Sabloff, based in Brooklyn, New York City, manages editions of the HuffPost outside of the US, ranging from the UK to Japan.
He told Digiday: “For every one of our editions, we really want to make a great local experience.
“Our French edition should be a great edition — not the Huffington Post in France but a French Huffington Post.”
Sabloff said his job involved finding time to speak with editors of each of the sites – by phone or Google Hangout – at various points throughout the day, fitting them in around time zones
His role also includes reading through daily reports about each international site’s performance. “Staying on top of the data for 14 sites can be a challenge,” he said.
“We have a dashboard that shows real-time numbers for each site, which I check to get a pulse on what’s happening globally.
“Then I skim the individual reports for the last 24 hours at each site and scan through the most popular stories across the network to see what’s been successful and what we may be able to further capitalize on.”
His working week includes meetings with senior international editor Nick Miriello about stories that can be translated and used for content on other sites.
The interview took place last week and among the stories to be shared internationally was David Cameron’s last day as Prime Minister.
Sabloff said HuffPost was “still actively working on launching HuffPost in more countries” despite its already large global footprint.
He said the HuffPost Mexico was expected to go live in September ahead of the US presidential elections.