The ninth episode of Press Gazette’s Future of Media Explained podcast gets meta – by talking about podcasts and how they can make money for publishers.
David Musgrove, content director of BBC History and HistoryExtra at Immediate Media, joined Press Gazette’s UK editor Charlotte Tobitt to discuss the growth of the HistoryExtra podcast.
Musgrove told Press Gazette about why the BBC History team launched the podcast back in 2007 when it was a much less hyped medium and a “fairly rare” experiment for publishers.
He explained why, much more recently, they decided to sign up to the Apple Podcasts Subscriptions premium feed and make the most of the “club feel” they had developed with listeners.
And he also shared some podcasting tips – including how to put out six episodes every week successfully.
How to subscribe to Press Gazette’s Future of Media Explained podcast
1. In your browser
You can use the player above to listen in your browser right now. Future of Media Explained is published every week.
2. In a podcast app
Or search for Future of Media Explained wherever you get your podcasts
3. On your smart speaker
If you have an Amazon Echo, Google Home or Apple HomePod smart speaker, ask it to “play the latest episode of the Press Gazette Future of Media Explained podcast”. The same command also works with virtual assistants on mobile devices.
Press Gazette is hosting the Future of Media Technology Conference. For more information, visit NSMG.live