The fourth edition of Press Gazette’s weekly Future of Media Explained podcast is entitled How Time magazine made $10m selling NFTs.
This week, Press Gazette reporter Bron Maher interviews Keith Grossman, the president of US magazine icon Time.
Grossman led the publisher as it made millions selling non-fungible tokens: digital objects “minted” on the blockchain and purchased with cryptocurrency.
In this episode, Grossman tells Press Gazette how he hit upon NFTs as a revenue stream and why he thinks that a focus on community, art and values, rather than greed, have sustained Time’s efforts while the NFT market in general flatlines.
Listen to episode four of Press Gazette’s Future of Media Explained podcast here:
How to subscribe to Press Gazette’s Future of Media Explained podcast
1. In your browser
You can use the player above to listen in your browser right now. Future of Media Explained is published every week.
2. In a podcast app
Or search for Future of Media Explained wherever you get your podcasts
3. On your smart speaker
If you have an Amazon Echo, Google Home or Apple HomePod smart speaker, ask it to “play the latest episode of the Press Gazette Future of Media Explained podcast”. The same command also works with virtual assistants on mobile devices.