The fourth edition of Press Gazette’s weekly Future of Media Explained podcast is entitled How Time magazine made $10m selling NFTs.
This week, Press Gazette reporter Bron Maher interviews Keith Grossman, the president of US magazine icon Time.
Grossman led the publisher as it made millions selling non-fungible tokens: digital objects “minted” on the blockchain and purchased with cryptocurrency.
In this episode, Grossman tells Press Gazette how he hit upon NFTs as a revenue stream and why he thinks that a focus on community, art and values, rather than greed, have sustained Time’s efforts while the NFT market in general flatlines.
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Listen to episode four of Press Gazette’s Future of Media Explained podcast here:
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