The Financial Times has introduced PayPal as a method by which its online customers can pay to access its services.
The adoption of PayPal as a payment option is intended to help facilitate quicker and easier subscription payments on FT.com and is being offered as part of a new sign-up portal designed to make it easier for readers to access various subscription options.
‘PayPal offers a very good experience for FT customers looking to subscribe to FT.com,’said Mary Beth Christie, Head of Product Management, FT.com.
‘We are always looking for ways to reduce barriers to subscription and PayPal couldn’t be more straightforward to use. It sits nicely alongside all of the major credit cards options we already have in place.”
The FT will also be using PayPal for its Press Cuttings tool – which launches tomorrow – where users, such as PR professionals, will be able to email a full text article at £1 per recipient. Users will continue to be able to send links to others for free on an unlimited basis.