FT.com has begun embedding videos directly into news articles on its website.
FT.com appointed Richard Edgar as head of video late last year and now publishes more than 150 videos a month, and achieving more than 1 million video views a month.
Edgar hinted at the move in an interview with Press Gazette earlier this year.
“Being online allows you to have more than just a video ghetto – which is what video often is on a lot of sites,” he said.
“You can have a blend of text, graphics and video, as well the opportunity to create very powerful packages of information.”
The BBC News website began embedding video directly into its online news stories in March. Within two months, the BBC found that the new player had led to a 50 per cent increase in video users and views.