FT plans US digital growth off back of TV ad campaign - Press Gazette

FT plans US digital growth off back of TV ad campaign

The Financial Times is planning expansion of its digital services in the US with a television advertising campaign aimed at promoting its iPad service.

Ben Hughes, the FT’s deputy chief executive, was reported by Media Week saying the new ad campaign would run in the second quarter of the year.

The FT Group, publisher of the Financial Times, recorded a 12 per cent year-on-year revenue increase last year, its parent company Pearson revealed last week.

FT Group drew £403m in revenue in 2010, with underlying growth of nine per cent, and operating profit increased 54 per cent to £54m.

The company said that digital paid circulation of the FT was up over 50 per cent year on year to 207,000 last year and now accounted for approximately a third of total global paid circulation of the FT.

The FT’s combined paid print and digital circulation reached 597,000 in the fourth quarter of 2010, Pearson said.



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