FT invests £100,000 in 'sharper' look for its profitable print edition - Press Gazette

FT invests £100,000 in 'sharper' look for its profitable print edition

The Financial Times today unveiled its first print edition redesign since 2007.

The changes include a new typeface (called Financier) and a wider column measure.

FT editor Lionel Barber said: “The refreshed newspaper is an agenda-setting slice of the best of the FT. It complements FT.com and other channels, providing the definitive global perspective on what leaders need to know each day. The new FT has visual impact and is easy to navigate, highlighting trends and providing original news, insight, analysis and context.”

He told The Guardian that £100,000 was invested in the print redesign, which was supported by an eight-page promotional pullout in today’s new “sharper” print edition.

Costing £2.50 per day, the FT is by far the most expensive UK daily newspaper.

It has a global print circulation of 210,000, of which just over 40,000 a day are paid-for UK sales.

The FT claims another 455,000 paid-for print subscribers.

Chief executive John Ridding said: “This investment underscores our confidence in the unique and lasting value of print, which is profitable on its own before advertising.

“It is an important part of our multi-channel offering for many readers, who increasingly consume FT journalism in multiple formats. This refresh provides our audience more value and choice.”

Hugh Carnegy has been appointed executive newspaper editor to oversee the print edition returning from Paris where he was bureau chief.



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