Ex-FHM editor Ed Needham launches new mag

Former FHM and Rolling Stone editor Ed Needham has overseen the launch of a new free football magazine called Citibet.

Citibet will target ‘ABC1 professionals, who will be typically male and working in the City and Docklands areas of London”, with advertisers including Northern & Shell and bookmakers Coral, Betfair, Sporting Index and William Hill

Content is produced by editor Needham’s team at publishing and creative agency Grand Parade and ‘promises to arm readers with ‘Weekend Football Intelligence’ through a range of topical stories and insightful columns focusing on major domestic, European and international football fixtures”.

‘We want our readers to wake up on a Friday morning and think ‘Citibet’,’said Needham. ‘In order to achieve that we will be putting together a quality magazine that not only informs, but also entertains. While our core audience will be found in the City, we will cater for anyone who has an interest in football or betting.”

Citibet is funded, published and distributed by Citipost, the privately-owned fulfillment and delivery organisation, and will have an initial print run of 75,000 copies available via hand-to-hand merchandisers at key London Underground stations and mainline terminals.

Utilising the Citipost Direct Distribution network, additional copies will be placed within magazine display units at corporate offices of financial, legal and marketing companies in and around the Square Mile and Docklands.

Citibet will also be distributed in City pub and bar chains, Docklands news retailers and business lounges and airside departure and arrival gates at Heathrow, Gatwick and Stansted.

Citipost owner Danny Charlesworth added: ‘Citibet has enormous potential and we are all very excited to be launching the publication.

‘Our editorial team comes with an exceptional track record and the scale of the Citipost distribution network will ensure that the magazine gets into the right hands and is widely read. Advertisers have proven very receptive to the Citibet concept and we are sure readers will be too.”

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