Accountant Baker Tilly has completed an independent sales audit of Ethnic Media Group titles. For July to December, 2003, the group will be audited by ABC and EMG has commissioned national research bureau NOP to undertake a readership survey.
In June, EMG will issue a booklet containing information provided by both Baker Tilly and NOP and offering advice on effective targeting of ethnic communities through the media.
The new Baker Tilly audit shows: Asian Times at 21,616; Eastern Eye, 26,561; India Weekly, 12,500 (unaudited). Asian Group total: 60,677.
New Nation, 23,324; Caribbean Times, 20,836; African Times,10,225. African-Caribbean Group total: 54,385.
Total group circulation is shown at 115,062.