Digital growth continues to cancel out print ads decline for Daily Mail

Digital advertising growth is continuing to make up for print advertising decline at the Daily Mail, according to an interim management statement from parent company Daily Mail and General Trust.
DMG Media – which includes Mail Online, Metro and the Daily Mail titles – reported revenue for the quarter to 30 June of £196m, which was flat year on year on an underlying basis.
Newspaper advertising revenue was down 7 per cent year on year, but web advertising (mainly Mail Online) was up 41 per cent. Print circulation revenue was down 3 per cent.
Total advertising revenue was up 2 per cent on an underlying basis.
According to DMGT, Mail Online reached 121m ‘unique browsers’ in June – an average of 8.2m a day.
Underlying advertising revenue was said to be down 3 per cent year on year for the three weeks since 30 June, possibly reflecting the fact that last year’s figures would have been boosted by the London 2012 Olympic Games.
Overall DMGT reported revenue up 3 per cent year on year to £448m for the quarter. The peroformance from the other divisions was as follows: 
  • Risk Management Solutions reported revenue of £44m for the quarter, up 6 per cent.
  • DMG Information grew 13 per cent to £77m on an underlying basis.
  • DMG Events was flat year on year at £17 million, excluding the absence of the biennial Global Petroleum Show
  • Euromoney Institutional Investor was also flat year on year at £113m. 

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