Dennis Publishing has completed the acquisition of Kontraband.com, a global entertainment portal, from Diffusion Media Group.
Kontraband was launched in 1999 and has an audience of over 2.2 million unique users per month. The site offers video, games, jokes, blogs and forums primarily aimed at the lucrative 18-34 year old male market.
The amount Dennis paid for the site was undisclosed. However, the purchase continues Dennis Publishing’s expansion of its online stable.
In May a licensing deal announced digital lads’ mag Monkey was to launch in Sweden, Norway and Denmark by the end of the year.
Kontraband’s editorial team of five will be retained in the move and will work alongside the existing Monkey team.