Advertising technology for publishers: Opti Digital increases revenue
Opti Digital is a company that develops in-house advertising technologies that allow online publishers and sales houses to efficiently optimise their online revenues.
Opti Digital allows mid-market publishers who do not have access to extensive internal resources to optimise their advertising revenues through a turnkey solution, consisting of several technologies (lazy loading, in view ad refresh…) in a tag management system synchronised with the publisher’s ad server.
For larger media groups with a mature stack, we have also developed a plug-and-play technology: Opti Yield, an automated yield optimisation solution that sets the best price floors based on multiple data.
For large media groups and channel partners, Opti Digital also offers a cutting-edge ad format that aggregates and transforms programmatic demand in real-time: Opti Engage. Its social media-inspired carousel design allows ads to be displayed to users in an engaging way in IAB size formats through a standard Prebid Adapter