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Opti Digital

Advertising technology for publishers: Opti Digital increases revenue

Opti Digital is a company that develops in-house advertising technologies that allow online publishers and sales houses to efficiently optimise their online revenues.

Opti Digital allows mid-market publishers who do not have access to extensive internal resources to optimise their advertising revenues through a turnkey solution, consisting of several technologies (lazy loading, in view ad refresh…) in a tag management system synchronised with the publisher’s ad server.

For larger media groups with a mature stack, we have also developed a plug-and-play technology: Opti Yield, an automated yield optimisation solution that sets the best price floors based on multiple data.

For large media groups and channel partners, Opti Digital also offers a cutting-edge ad format that aggregates and transforms programmatic demand in real-time: Opti Engage. Its social media-inspired carousel design allows ads to be displayed to users in an engaging way in IAB size formats through a standard Prebid Adapter

Five essential approaches for publishers to improve audience engagement and increase ad revenues

By integrating user-centric design principles into programmatic advertising, you can create more meaningful, personalised, and relevant experiences for your audience. This approach not only enhances user satisfaction but also improves ad performance and increases the effectiveness of advertising campaigns. It is a winning process for all parties involved: readers enjoy the ad experience, brands get higher attention, engagement and ROI and publishers benefit from higher ad revenue. Read on to discover five hacks for achieving optimal monetisation using this approach. Download this free whitepaper now to understand how to improve revenues while optimising UX to improve audience engagement.

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