Remember Napster? The early 2000s rebel that let us all download music for free and turned the music industry on its head? Well, generative AI might just be today’s Napster for publishers – exciting, disruptive and causing a bit of panic all at once.

What can the news industry learn from recent history? There are some similarities with the Napster era. Back then, the music industry didn’t know what hit it. Record labels were losing money, artists were frustrated, and listeners were caught in the middle. It took years, lawsuits and an all-new platform called Spotify to find a balance.

The same thing could happen here – chaos first, solutions later. But this time, publishers should actively take steps to mitigate against the threat of big tech taking the lion’s share of the spoils.