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March 8, 2008

Free Financial Times subscription for students

By Dave Lee STD

Straight to the point: Get over to Facebook and make use of the Financial Times’ free student subscription offer.

In a bid to attract younger readers, the deal will grant students in the UK a package worth £98.99 a year.

And it’s well worth doing. Sure, the FT might not be the newspaper you pick up in the morning for a quick read – it’s a bit heavy for that – but its usefulness as a research tool can not be disputed.

Indeed, the very fact the FT manages to keep a subscription service going shows how valuable its content is. Most other online newspapers have been forced to abandon the subscription model for several reasons, one of which was that nobody in the universe was prepared to pay £1 to read Janet Street-Porter’s column in the Independent.

On another note, I wonder if this method of student-only offers will become commonplace. It seems using Facebook to verify a person is a student is a fairly watertight way to go about reaching the right audiences.

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