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August 8, 2008

Advertisement that just isn’t cricket…

The perils of celebrity-led advertising were never more in evidence than on page seven of The Mail on Sunday’s Live magazine.

In an advertising feature headlined ‘STYLE ICONS”, in which Hugo Boss championed its support for the England cricket team in the Test series against South Africa, a few unfortunate glitches could be detected.

First, the photograph featured Stuart Broad, who wasn’t playing. Second, the opening par claimed ‘England’s cricketers are grooming themselves for a turn of fortune against South Africa this weekend”. Sadly, they lost the Test and the series the day before.

Finally, Paul Collingwood was featured, even though he resigned as one-day captain the morning the feature was run.

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