British-owned US celeb news agency, Splash News has launched an online ‘paparazzi’web TV programme about celebrities in four languages for Microsoft.
The agency is shooting and editing three daily three-minute clips to be played on the msn.com web portal in the UK, Holland, Germany, Italy and Canada.
Microsoft and Splash are sharing advertising revenue on the project, and plans are being drawn up to expand the programme worldwide.
The programme uses the agency’s picture and video archive and daily news feed, and is an ‘edgy and irreverent’take on Hollywood news.
Splash chief executive Gary Morgan, said: ‘There is a severe lack of edgy Hollywood magazine shows on any of the media platforms. This show is designed to catch the attention of the key youth demographic on the web and is a huge departure from the traditional ‘soft’ entertainment shows such as Entertainment Tonight and Access Hollywood.”
The shows have been made with the intention that they can be edited, re-edited and formatted as daily, weekly or monthly shows for any platform.