Less than a year after its UK launch, Buzzfeed claims to be attracting some 16m unique users a month.
Deputy online editor of Metro.co.uk Richard James is joining the site as news editor and it has plans to build the editorial staff up to 30 by the end of the year.
According to Buzzfeed, the UK site generates 10 per cent of Buzzfeed's global traffic.
The humour and entertainment site has plans to further beef up its news content.
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