Bliss revamps with 'adult' look

Teenage girls’ magazine Bliss has been redesigned to achieve a more sophisticated look and editor Helen Johnston has made three changes to her team.

Emma Deeks, who is currently on OK! magazine, joins as celebrity editor. Annabel Brog has been promoted to deputy editor from assistant editor, features. Ruth Greatrex has been appointed picture assistant. She previously held the same position on J17 and More!

Johnston said the redesign was in part because the design team had learnt more about working with the new A5 format, which was adopted a year ago.

She also said it was in response to feedback from Bliss’s fickle teenage readership, which she believes wants a more adult look.

“It was time to freshen up and learn from our experiences. Teenagers don’t need a million brightly-coloured starbursts.

“They are a sophisticated readership and as long as the content is good the magazine can look adult and sophisticated.

“It’s really about being confident to clean the magazine up. We are offering them something new again.”

Art editor Christine Leech and outgoing art editor Sarah Edwards, now consultant art editor of Emap Elan, worked on the redesign.

Bliss will now carry more fashion and beauty coverage and all the problem pages will be grouped together.

By Mary Stevens

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