An independent men’s magazine with an emphasis on film is due to launch next month.
Targeted at 21 to 40-year-old “style conscious” men, the monthly Blink is hoping to set itself apart from existing film titles by featuring a mix of music, celebrities, travel, cars, gadgets and women.
The 116-page glossy is produced by independent venture Parallel Sky, set up last year by publisher and editorial director Adrian Grant.
Grant said he hoped to attract readers who have become disenchanted with existing men’s titles and appeal to film enthusiasts, including women, who are looking for more of a lifestyle approach. The first issue, out on 4 May, will feature 75 per cent film and interviews with Hollywood stars Johnny Depp, Kate Beckinsale and Liv Tyler.
Grant described it as a “coffee table pop culture book” in a magazine format and is hoping Blink will stand out for its design and “classy” photography.
“It is not going to be laddish at all, we are not going to be selling it with tits and arse. We want classic images such as Time and Life magazine,” he added.
Grant has been working on the concept for the past nine months with creative director Harrison Funk.
Funk, who has designed albums for artists such as Michael Jackson and The Stranglers and directed more than 30 music videos and documentaries, said he was also influenced by the photography in Life and Rolling Stone.
Grant has previously worked for Emap, developing promotions for FHM, Elle and Heat. He runs his own record label and is the author of international best seller Michael Jackson – The Visual Documentary.
The Blink team also includes managing editor Rebecca Martin, ex-GQ Active and a former editor of teen magazine Jump. Travel writer Nick Haslem, DJ Shortee Blitz, film critic Ali Catterall and psychic Uri Geller have been signed up as columnists.
Blink will be positioned between Q, Empire and Esquire on the news-stands and will have a cover price of £3.20.
By Ruth Addicott