BBC Scotland targets 'sandwich surfers' - Press Gazette

BBC Scotland targets 'sandwich surfers'

A generation of “sandwich surfers” who watch BBC News videos at lunchtime from their desks is overtaking the corporation’s early-evening local news bulletins, according to the BBC Scotland head of news and current affairs, Atholl Duncan.

Speaking at the Society of Editors Scotland conference, Duncan described the continuous decline in television news and how by 2012 only one in five people will watch the 6.30pm flagship TV programme Reporting Scotland – compared with one in three at the moment.

Talking about the evolution of news consumption at BBC Scotland, Duncan said he believed that 60 per cent of the Reporting Scotland audience by 2012 would be aged above 55.

He said the corporation in Scotland had set itself a target to ensure that 80 per cent of the public would consume its online services each week.



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