A&S aims to pull in 'neglected' Vauxhall drivers - Press Gazette

A&S aims to pull in 'neglected' Vauxhall drivers

A&S Publishing is to hit the motoring magazine market with Total Vauxhall, a title catering for "neglected" Vauxhall performance enthusiasts.

The consumer title is aimed at readers aged 18 to 30 who are interested in modifying eighties, nineties and contemporary Vauxhall cars.

Features about readers and their re-tuned cars are the main editorial focus of the magazine.

There is also a large section covering the latest news and products of the in-car entertainment market, step-by-step technical features on how to re-style Vauxhalls and a large classified advertising section.

Editor, Gerard Hughes, former editor of Mini Magazine said: "This is the first magazine in the UK for Vauxhall enthusiasts and it will fill a glaring gap in the market.

"Enthusiasts previously had to rely on the web for their information and now they have a magazine catering specifically for their interest."

"Total Vauxhall will put emphasis back on the car, unlike the titles such as Maxpower, which splatter half-dressed girls all over them.

"This magazine will be a forum for enthusiasts to exchange knowledge, not really seen before."

Total Vauxhall will target 40,000 readers and aims to be as successful as Fast Ford, also published by A&S.

The magazine, launched on 24 August, was promoted at the Silverstone track event, OETrax, at the weekend.

Nina Plowman