View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
September 6, 2001updated 17 May 2007 11:30am

A&S aims to pull in ‘neglected’ Vauxhall drivers

By Press Gazette

A&S Publishing is to hit the motoring magazine market with Total Vauxhall, a title catering for "neglected" Vauxhall performance enthusiasts.

The consumer title is aimed at readers aged 18 to 30 who are interested in modifying eighties, nineties and contemporary Vauxhall cars.

Features about readers and their re-tuned cars are the main editorial focus of the magazine.

There is also a large section covering the latest news and products of the in-car entertainment market, step-by-step technical features on how to re-style Vauxhalls and a large classified advertising section.

Editor, Gerard Hughes, former editor of Mini Magazine said: "This is the first magazine in the UK for Vauxhall enthusiasts and it will fill a glaring gap in the market.

"Enthusiasts previously had to rely on the web for their information and now they have a magazine catering specifically for their interest."

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

"Total Vauxhall will put emphasis back on the car, unlike the titles such as Maxpower, which splatter half-dressed girls all over them.

"This magazine will be a forum for enthusiasts to exchange knowledge, not really seen before."

Total Vauxhall will target 40,000 readers and aims to be as successful as Fast Ford, also published by A&S.

The magazine, launched on 24 August, was promoted at the Silverstone track event, OETrax, at the weekend.

Nina Plowman

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network