Zoo
magazine is running what it claims is “the ultimate lads’ mag
competition” by offering one lucky reader the chance to win a
£4,000 boob job for his girlfriend, writes Alyson Fixter.
In
this week’s edition, the Emap weekly urges men to send in pictures of
their beloved so readers can judge which woman most deserves silicone
implants.
The title, which is still involved in a fierce battle
for readers with IPC rival Nuts, is hoping to whip up some controversy
around the contest.
Editor Paul Merrill said it was “a serious
competition for blokes to show just how much they love their
girlfriends with a present which’ll last a lifetime.”
He added: “The boyfriend who does the nominating gets £1,000 cash as well as some new playthings.
“No one will be featured without their consent, and we anticipate a flood of entries.
“The winner will get the chance to proudly show off her new figure in Zoo. Once the scars have healed.”
In
February, the most recent ABC figures showed Nuts leading Zoo by 35,000
readers a week. Emap has claimed that the title has since closed in on
its rival.
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