IPC is to reshuffle the prices of its TV listings magazines following the launch of new weekly TV Easy.

The publisher is selling TV Easy at 35p – putting it head to head with rival Bauer’s 30p TV Choice.

The
move will allow IPC to increase the price of its market-leading title,
What’s On TV, to 40p, just three months after it was cut to 35p in the
face of market poaching from TV Choice.