Mag ABCs: Bauer gains ground on IPC in TV mags battle

IPC’s What’s on TV? held on to its position at the top of the TV
listings sector despite increasing competition from Bauer’s TV Choice.

What’s
on TV? posted an ABC of 1,509,519 down 9.8 per cent year-on-year while
the Bauer rival was up 11.2 per cent year on year to 1,287,773.

Bauer’s
other TV title, TV Quick is to be relaunched in September with more
celeb gossip and an increased cover price after its sales fell 16.4 per
cent year on year to 262,172. Its IPC rival TV Easy, also took a
dramatic hit, falling 11.3 per cent to 301,576.

At the premium
end of the market, BBC’s Radio Times had a fall of 0.9 per cent year on
year to 1,070,042 while IPC’s TV Times – relaunched since the axing of
editor Mike Hollingsworth – was down 10.9 per cent year on year to
372,712.

TV Listings mag ABCs Jan – June 2006 (year on year)

What's on TV: 1,509,519, down 9.8 per cent

TV Choice: 1,287,773, up 11.2 per cent

Radio Times: 1,070,042, down 0.9 per cent

TV Times: 372,712, down 10.9 per cent

TV Easy: 301,576, down 11.3 per cent

TV Quick: 262,172, down 16.4 per cent