The July heat wave apparently did nothing for newspaper sales – with every sector of the national press declining year-on-year that month.
The Evening Standard’s year-on-year decline was particularly great – because of a sales boost last year prompted by the 7 July bombings.
The most notable news was north of the border where the Scottish Sun beat the Daily Record (on sales in Scotland) for the first time ever.
In terms of Scottish significance – it is equivalent to the moment when The Sun overtook the market-leading Daily Mirror UK-wide for the first time.
The Sun victory follows savage price cutting – and the Record believes it is not sustainable. But it will still be cause for huge celebration in the Scottish Sun’s Glasgow offices.
In July the Scottish Sun sold an average of 393,953 copies in Scotland versus the Daily Record on 384,378.
National newspaper ABC figures for July
National morning popular
Daily Mirror: 1,660,151, down 5.29 per cent (year-on-year)
Daily Record: 424,312, down 8.57 per cent
Daily Star: 797,132, down 10.42 per cent
The Sun: 3,207,430, down 4.07 per cent
National morning mid market
Daily Express: 833,145, down 0.33 per cent
The Daily Mail: 2,389,236, down 1.3 per cent
National morning quality
The Daily Telegraph: 897,416, down 1.63 per cent
Financial Times: 423,548, up 3.23 per cent
The Herald: 68,542, down 7.33 per cent
The Guardian: 370,612, up 3.42 per cent
The Independent: 250,761, down 1.89 per cent
The Scotsman: 58,556, down 11.35 per cent
The Times: 667,496, down 4.38 per cent
London evening
Evening Standard: 300,993, down 19.3 per cent
National Sunday popular
Daily Star Sunday: 403,824, down 6.65 per cent
News of the World: 3,482,856, down 5.92 per cent
Sunday Mail:517,609, down 6.41 per cent
Sunday Mirror: 1,502,414, down three per cent
The People: 840,860, down 13.86 per cent
Sunday Sport: 105,499, down 33.71 per cent
National Sunday mid market
Sunday Express: 796,956, down 10.19 per cent
The Mail on Sunday: 2,221,338, down 1.78 per cent
National Sunday quality
Independent on Sunday: 216,175, up 4.59 per cent
The Observer: 457,806, up 2.71 per cent
Scotland on Sunday: 67,049, down 10.82 per cent
Sunday Herald: 50,723, down 4.83 per cent
The Sunday Telegraph: 656,055, down 3.93 per cent
The Sunday Times: 1,308,604, down 2.24 per cent
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