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April 6, 2007updated 17 May 2007 11:30am

‘Hyperlocal’ community coverage for Trinity Mirror regional sites

By Press Gazette

Trinity Mirror is moving beyond repurposed newspaper stories as it relaunches its network of regional newspaper websites.

Breaking news online, multimedia, community features, and user-generated content are expected to grow in importance as Trinity Mirror overhauls its regional sites with a greater emphasis on its newspaper brands.

This week, the launch of the first newspaper site built entirely as a blog highlighted how the group is hoping to use “hyperlocal” community coverage.

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