With
her ‘phone ringing off the hook with people wanting to be in Grazia’,
Jane Bruton tells Alyson Fixter why she was always confident the weekly
glossy would succeed

JANE BRUTON tells me she
could step straight out of the door and point out 10 Grazia girls, just
like that. They’re everywhere, she says – young, sassy, career-minded
and highly fashion-conscious, but most of all, willing and eager to
soak up the glossy lifestyle on a weekly basis, with the disposable
income to pay for it.

“You know when you’ve got a hit for a magazine,” she says,
“because it’s just so easy to come up with ideas for it. I’ve worked on
projects where you’re scratching your head trying to work out what that
reader is like, but not with Grazia. I think a lot of people out there
feel that they are a Grazia girl.”