Classics, the monthly magazine for owners of classic cars, has undergone a relaunch in a bid to boost sales.
The revamp includes better-quality paper, more pages, a new logo and improved navigation throughout. The editorial content has also been strengthened in terms of the practical advice, technical help and restoration techniques it offers.
Classics publisher Highbury Leisure embarked on the relaunch following research into the classic car market, which showed a need to refocus in order to reflect changes in the sector.
The title is broadly aimed at classic car enthusiasts who are interested in buying, selling, restoring, repairing, running and driving cars from the Fifties to the Eighties. It features price guides and practical tips from owners and experts.
Classics editor Tim Morgan said the plan was not to reinvent but to strengthen the existing product. “The classic car market is evolving and we need to evolve in line with it,” he said.
“Our aim is not to reinvent the magazine but to build on the successes of the past seven years and to refocus Classics to reflect the current, past and future of the classic car movement.”
Highbury Leisure is a division of Highbury House Communications – the third largest publisher of motorcycling and motoring titles in the UK.
By Ruth Addicott
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