Centaur’s Precision Marketing is changing its frequency from weekly to fortnightly with the loss of five jobs on the title.
The
changes are part of plans to launch a website that will carry news,
allowing the publication to cover more detailed market analysis. Staff
levels will be reduced from 20 to 15 and the company said it hoped to
“find appropriate positions within Centaur for all of the individuals
affected by the changes”. The website is expected to launch in the
autumn.
“In the direct marketing industry readers increasingly
want daily access to news and new job opportunities,” said publishing
director, Annie Swift. “This is what we will be providing with the new
model Precision Marketing. The fortnightly title will still cover the
news, but it will also be able to concentrate more on detailed analysis
of market developments. The website will provide the daily breaking
news plus access to an online jobs board.”
The first issue of the fortnightly Precision Marketing will be dated July 14.
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