Slowly but assuredly, we are witnessing the maturity of video journalism into varied genres while it pulls away from the conventions of traditional television.

In the UK, we have more than tested the water. More than a decade ago, Channel One burst onto the scene as "Feisty DIY TV". Many VJs emerged from C1 with all-round skills and some such as Chris Hollins, Tim Muffett and Julia Ceaser have made names for themselves on television.

The industry, however, was not so embracing at the time. It was cheap TV, where one person couldn't possibly do it all, and the quality was appalling. Years on, some are still trying to force that same debate. It's time we moved the conversation on, because things have irrevocably changed.