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May 11, 2015

Archant dailies bring out 6am general election breakfast editions

 

Archant brought out special morning of editions for its mainly daily newspapers to bring news of the general election result on Friday.

The Eastern Daily Press, Norwich Evening News, East Anglian Daily Times and Ipswich Star – normally printed overnight –  all ran extra early breakfast editions  with up-to-the-minute results, pictures, news and analysis.

Terry Hunt, Suffolk editor-in-chief, had a team of 18 reporters and photographers deployed to every election count in Suffolk and north Essex to produce special editions of the EADT and Ipswich Star, as well as producing live coverage for the websites.

He said: “It was an unusual election night in that, locally, virtually nothing happened until 4.30am and then everything happened all at once up until 6am.”

He added: “With a 6am deadline, that was a challenge, but the team responded magnificently, with our production journalists also playing a key part.”

In Norfolk, a team of more than 20 journalists and production staff in Prospect House, Norwich, worked through the night, collating live reports, photographs and social media from across the patch.

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The first print edition of the EDP presented 11 pages of election reports and the first edition of the Norwich Evening News had five pages.

Nigel Pickover, Norfolk editor-in-chief, said: “We had superb support from the press team at Thorpe and the distribution team and delivery drivers meant, despite the delays to the counts and subsequent deadline challenges, newspapers were in the hands of readers very quickly.

“Point of sale activity was well targeted to market the editions to casual buyers.”

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