AOL launches UK edition of Engadget in global tech site expansion

AOL has launched a UK version of its tech news and reviews website Engadget – the site's fifth international edition.

The site, which launched 10 years ago in the US, has hired a team of UK-based tech journalists led by Matt Brian and Jamie Rigg and will feature news and reviews on gadgets, apps and tech services.

The UK edition follows international versions in Germany, Spain, China and Japan. 

AOL head of international Graham Moysey said: “At AOL we are focused on building global brands and platforms and Engadget is very central to this strategy.

"We have a powerful portfolio of tech brands that we believe can be localised in a number of markets and we’re extremely proud to launch a UK edition of a world renowned site in a market where both consumers and advertisers have a great appetite for gadgets and tech.”

Engadget is part of a group of tech websites operated by AOL that includes TechCrunch and CrunchBase. Between them, the sites claim a global monthly audience of 25 million unique visitors.



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