The collapse of the teen magazine market in the UK is being felt in the US, with the announcement this week that magazine giant Hearst is to close the US edition of CosmoGirl. The December issue of the nine-year-old title will be the last – but the CosmoGirl.com website will remain.
The announcement comes 15 months after Natmag did the same with CosmoGirl in the UK, citing the growth of the internet and a shift in teenagers’ perception of themselves that meant they no longer associated themselves with adolescent titles. Emap’s Sneak and Smash Hits folded a year earlier.
Competition from the web and celebrity weeklies has hit a number of US teen mags. Hachette Filipacchi closed Elle Girl in 2006 and Time Inc closed Teen People.