The i and the Star titles were the only national newspapers to increase print sales year on year in October.
The i rose 1.5 per cent to an average daily circulation of 278,843 and the Daily Star rose 7 per cent year on year to 462,306 (helped by a 30p cover price, down from 40p in the same period a year earlier). The i managed its growth despite a 10p weekday cover price increase to 50p, compared with 40p a year ago.
The Times and Sunday Times both posted overall print circulation increases thanks to the presence of an extra 50,000 bulk give-away copies each last month, compared with October 2015. The i has kept its bulk distribution level year on year.
Click for the national newspaper website traffic figures for October.
| Oct-16 | MoM% | YoY% | Bulks | |
| The Sun | 1,672,217 | -1.44 | -7.38 | 95,272 |
| Daily Mail | 1,510,824 | -0.62 | -5.2 | 73,882 |
| Metro (free) | 1,480,187 | 10.34 | 9.93 | |
| The Sun on Sunday | 1,437,208 | -1.43 | -5.09 | 98,211 |
| The Mail on Sunday | 1,315,977 | -0.95 | -6.44 | 66,602 |
| London Evening Standard (free) | 899,847 | 1.01 | -0.07 | |
| The Sunday Times | 781,237 | 1.12 | 1.96 | 75,993 |
| Daily Mirror | 756,142 | -1.51 | -10.17 | 45,000 |
| Sunday Mirror | 680,497 | -1.68 | -15.03 | 45,000 |
| Daily Star | 462,306 | -2.86 | 7 | 113 |
| The Daily Telegraph | 456,999 | -0.28 | -3.79 | 20,901 |
| The Times | 437,352 | -0.61 | 10.94 | 74,061 |
| Daily Express | 397,236 | -1.16 | -3.4 | |
| The Sunday Telegraph | 364,785 | 0.16 | 0.77 | 24,914 |
| Sunday Express | 349,220 | -0.67 | -3.48 | |
| i | 278,843 | -3.93 | 1.53 | 68,501 |
| Daily Star – Sunday | 274,796 | -3.66 | 1.43 | |
| Sunday People | 263,011 | -1.03 | -12.72 | 7,000 |
| Financial Times | 194,152 | 0.31 | -7.16 | 21,563 |
| The Observer | 188,657 | 3.3 | -0.17 | |
| Sunday Mail | 176,187 | -2.1 | -12.67 | 3,818 |
| Daily Record | 163,311 | -1.15 | -10.47 | 4,970 |
| The Guardian | 157,778 | 0.05 | -5.5 | |
| Sunday Post | 147,653 | 0.15 | -20.54 | |
| City AM (free) | 91,392 | 0.38 | -13.52 |
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