Advertisers are being asked to bid for space in The New European as it extends its distribution into four key continental capitals.

Auctions are to be run for commercial space in the Friday title’s Whats On In Europe and weather guide at its centre spread as well as a “full takeover” of the issue out on 26 August.

The self-styled “pop-up paper” is continuing beyond its initial planned run of four-weeks on a “rolling basis” after exceeding sales targets and turning a profit, according to publisher Archant.