Under pressure lads’ magazines experienced the biggest losses in year on year circulation in the men’s magazine sector in the first half of this year, according to ABC.

Nuts magazine, which is owned by IPC Media, saw the biggest decline, with sales dropping 34.8 per cent to 58,781 year on year in the six months to June.

Bauer-owned Zoo, meanwhile, saw a 23.1 per cent drop in circulation to 35,596 – making it the smallest men’s lifestyle title audited by ABC.