With coverlines such as: ‘Michael Parkinson talks about his vasectomy – the most beautiful thing a man can do for a woman,’it’s no wonder the first UK edition of Cosmopolitan sold out in a day in 1972.

This month, as Cosmopolitan UK celebrates its 40^th birthday – life is a bit tougher for editor Louise Court (as the recent magazine ABC figures show).

But then again, nowadays Cosmo is much more than a just a monthly magazine. The website reaches a claimed readership of one million a month and there is a quarterly free edition for students: Cosmo on Campus, which launched in 2009.