Good Housekeeping has launched its own iPad app to enable readers to interact with the magazine on a new platform.
Cakes and Bakes, available to buy on iTunes, was developed entirely by the magazine, and features 35 simple baking recipes.
Good Housekeeping, published by Hearst Magazines UK, has pledged to its readers that more apps will likely follow.
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Judith Secombe, publishing director of Hearst’s lifestyle titles, said:
A lot of research and testing has gone into the launch of our first ever app and alongside our bookazines and other branded products, we’re confident Cakes and Bakes will be a huge success.
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