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March 23, 2010

Grazia goes 3D with Augmented Reality issue

By admin

Fashion glossy Grazia is taking advantage of the latest 3D technology by today launching an Augmented Reality issue.

The “walk-in, talking” version of the woman’s weekly magazine uses the new technology to set Florence Welch – from band Florence and the Machine – singing and dancing on the cover.

The magazine has been laced with augmented reality codes which, when held up to a webcam or iPhone, activate its interactive features.

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